Intercompany Profits Case Study Example | Topics and Well Written Essays - 750 words

Intercompany Profits - Case Study Example There are factors that the organization considers in determining the technique to utilize, for example, possession and impact. For this situation, the investigation of the auxiliaries is remembered for the solidified fiscal reports. The standards of bookkeeping state that the intercompany stock exchanges, for example, an exchange between Verizon Wireless and Wireline, must wipe out all the incomes and costs recorded by the included gatherings in the planning of the merged salary proclamation. The benefits or misfortunes that are gathered in the exchange of stock are conceded, to where the stock is offered to a non-subsidiary (Christensen, Cottrell, and Baker, 2013). The intercompany benefits that are acknowledged by Verizon and its auxiliaries are considered as a solitary element to guarantee that the main authentic expense of the stock is remembered for the business’s accounting report. In that capacity, the benefits that might be acknowledged by the parent organization (Verizon) are disposed of until when the merchandise are offered to a non-member. In planning of the combined budgetary report, the gross benefit that is acknowledged by Verizon is just when the stock has been offered to a non-auxiliary s ince the intercompany benefits are dispensed with. Contentions are that, in the stock between move, paying little mind to the cost at which the trade has occurred, no real benefits have been acknowledged, from the combined point of view, yet the benefit is acknowledged after exchanging of stock to non-partners (Christensen et al., 2013). Verizon wipes out all the intercompany benefits, as it no longer applies the arrangements and administrative bookkeeping gave by the FASB 71 (1994). Harley-Davidson is enlisted as the parent organization to two organizations. The Harley-Davidson Motor Company (HDMC) manages bikes and related items while the Harley-Davidson Financial Services (HDFS) offers monetarily related types of assistance to different customers. In Harley-Davidson’s united articulations, theâ entities are sourced from both organization auxiliaries and other claimed elements by the organization.

Native American Art Essay Example | Topics and Well Written Essays - 250 words

Local American Art - Essay Example Notwithstanding this solidarity of beat in both aesthetic items, each appeared to have a general, heavenly quality overlaid upon the establishment mood. In the Friendship Dance, this is cultivated by the different vocal tones created by the artists. The grimness of the stone expressions fundamental geometric shapes is in like manner raised to an alternate plain by embellishments of an increasingly theoretical nature. These incorporate clearing curves over the heads of characters and lines that could nearly be portrayed as recommending development of the figures. One distinction between the two media is their inclination of openness. For me by and by, the Friendship Dance appeared to be welcoming me to come and participate in a type of celebration. The mood of the drums and the vocals, albeit unfamiliar to my ear and comprehension, sounded welcoming and inviting. Then again, the stone craftsmanship was a marvel to observe, yet appeared to be freezing to me. It didn't cause me to feel as if I could ever be a piece of the world that it was portraying. While I valued the idea of the workmanship, I left away inclination as if you truly must be a Native American to truly â€Å"get† what the stone craftsmanship was about. Then again, I felt that the Friendship Dance had the capacity to convey across social

Followup To Mailing Disaster

Followup To Mailing Disaster Hi everyone. Im so exhausted so this is going to be quick, but I want to thank all of you who had my back today and who wrote in with supportive comments. You guys got me through today I seriously dont know what I would have done without you. This situation sucked for all of us, and youve been amazing through the whole thing. Ive read every single one of your comments, and I cant answer every question right now, but here are the most popular ones: Whats the deal with calling on Thursday? We have organized the office to be able to start taking phone calls tomorrow (Thursday, 12/15/05) instead of beginning on Friday (as originally planned). I think you can call next week as well. The number to call is 617-253-4791. We will be able to take calls from 9AM until 4PM EST. Please be aware that there might be some serious hold times. We will all be taking calls but there are still a lot of you and only a few of us. Can my parents call? Usually the answer to this is no. Under the circumstances, we are making an exception. Yes, your parents can call Thursday or Friday, however they will be asked for very specific information about you to make sure they really are your parents. We take privacy very seriously at MIT. If I havent gotten a tube yet, should I assume that I have been rejected or deferred? NO. I almost hate to post this, because I dont want to add false hope to what is already an agonizing wait, but you deserve to know this. I confirmed as of this evening (Wednesday) that admits in at least 2 different states (probably more) have not received their tubes. Please dont ask me to identify the states; I wouldnt feel right doing so without knowing *all* the states that are still owed tubes. If Ive been deferred, what is the deadline to send in supplemental materials? Get things in by the end of January and they will be seen by your readers. Committee starts in February. If I was missing a teacher rec would I automatically be deferred? Not necessarily if there was enough in the application with which to evaluate you. The MyMIT app tracking portlet isnt exactly timely during peak periods, so even if something seemed to update after it was too late it likely got to us in time. Is there really any hope of being selected RA if Ive been deferred? I can think of some EA applicants right now who will absolutely get in RA. So to answer your question: YES! :-) You are MIT, arguably the greatest technology school in the world! So WHY dont you release decisions online? Argh. Ive been avoiding this question for months, but you deserve an answer, so I will give you one. As you can hopefully tell from your experience with us, we make this process a very personal one (our application, the blogs, the accessibility of the admissions officers, etc.). We try to connect with you on an individual level as much as possible. Marilee feels that delivering a decision via email is too impersonal, and I wholeheartedly agree with her. Many of you have commented that most other schools do it this way. I dont need to tell you that MIT is very different from all other schools. A second issue is privacy. We hear horror stories from those other schools where people fake email addresses or hack into friends accounts. Marilee is very protective of applicants privacy, and I agree with her on that point as well. Your decision should be personal. No one else should ever have access to it. Does this mean that MIT will never release decisions online? Absolutely not. When we begin doing so, we will be releasing decisions inside your MyMIT account. Since this account is directly tied to the actual application you submitted when you applied, it would be darn near impossible to fake. And it would allow us to deliver the decision in a much more human way. (Frankly, email is just not very human.) Straight up we are indeed trying to ready MyMIT to release decisions online for RA. I have no idea whether the backend will be ready by March. The tech folks have about a million things on their plates, but this is a top priority. When I get the official word either way, you guys will be the first to know. I HATE THE USPS!!! To be fair, it was not their fault. This was an internal problem with MIT Mail Services. What else can you tell us? Not much, Im off to bed. But Marilee has a new post for you. Thanks again my friends.

What Makes A Doctor - 1585 Words

The typical reaction of a person when ill is to run to the doctor, receive a prescribed medication and go about your merry way. Herbs and other natural remedies can be as effective as conventional medicine. Our culture often encourages a dependence on medical doctors, drugs and healthcare systems to fix ailments. What a naturopathic doctor does is establish the underlying reason of the health problem: â€Å"Instead of looking at the signs and symptoms and then treating the disease, herbalists look at the whole picture†¦Ã¢â‚¬  (â€Å"Health Services†). Natural medicine views the body and mind as one, a dysfunction in one area affects the other area. How you feel physically, spiritually, and mentally determines the state of overall health and wellbeing. When you don t feel well every aspect of life is impacted. I strongly believe all individuals deserve the utmost care to find out exactly what is causing the health issue, rather than containing it with pain relievers. P eople all around the world should be striving for optimal health and demanding honest care from physicians. The body is constantly aiming to attain homeostasis, and naturopathic doctors firmly believe natural treatments can greatly support this approach. Taking an active role in healing and treating the body as a whole is misunderstood by the general population. In order to facilitate optimal function of the body, it is essential to reinforce proper nourishment, balance and exercise on a daily basis. The pH balance of theShow MoreRelatedWhat Makes A Doctor?924 Words   |  4 Pageswondered what other type of health careers there is and what it takes to be in the health career field of the person you truly are? For many years, the health system can see ways for the patients to get treatment that they do need. Some patients don’t like the way some health employees treat them while the patients have their visit to their local doctors and while their patients are in the hospital. The type of responsibility it takes for Clinical Laboratory Technologists is that they find out what isRead MoreWhat Makes A Doctor?900 Words   |  4 Pagesmay have faced as a doctor. Finally, it would always end with how becoming a doctor is not as prestigious, profitable, honorable, or any one of many adjectives, as it once was. I concede that those I’ve spoken make valid points. I understand there are certain facets of being a doctor that will frustrate me. However, the reason I want to achieve my life goal doesn’t revolve around the money, title, honor or any other clichà © reason. One of the main reasons I want to become a doctor is largely based uponRead MoreWhat Is It That Makes You Want You Become A Doctor?942 Words   |  4 PagesWhat is it that makes you want to become a doctor? If you ask any premed student what question they are asked most frequently, this is most likely going to be their answer. Although it may be a simple question, it does not always have a simple answer. It is not necessarily susceptible to being right or wrong, but rather based on one’s own opinion, gathered from their experiences. When I first embarked on this journey to become a physician, I felt as if I could never quite answer this question inRead MoreCommunication Between Doctors and Nurses1119 Words   |  5 PagesIntroduction As doctors or nurses they all need to make sure that there is communication between everybody because when patients come in they expect for you to know what exactly what is going on with them and they want to make sure that the doctor and nurse communicate so that everyone knows that they are talking about the same thing. We as patients need to know if they are going to know what is wrong with us especially if we need the help. Now a days some doctors and nurses do not communicateRead MoreHow Patients Are Using Social Media1421 Words   |  6 Pagesway patients and doctors communicate and interact. There are many websites out there that provide health information to the average citizen, and this allows them to make decisions about what actions to take. As for the doctors who treat those patients, joining social media websites can be a difficult but promising task. Because social media can sometimes bring negative attention, some doctors are reluctant to sign up. As for the patients, there are many added benefits of their doctor joins social mediaRead MoreAmerica s National Epidemic : Over Prescription Of Drugs Essay1687 Words   |  7 Pagesoften most effective courses of action are normally exercise, nutrition, and work-life balance, but doctors who do not prescribe lifestyle changes instead of drugs would probably soon find themselves out of business. Informed patients who have done research on websites such as WebMD and Rxlist.com believe that they know what drug will best treat their symptoms and seek out doctors who will prescribe what they want. Financial considerations should not be the driving force of medical decision-making. ThoughRead MoreMy Future Career As A Pediatric Cardiologist Doctor Essay918 Words   |  4 PagesI chose as my future career to be a pediatric cardiologist doctor. Medical field is a discourse community that resolves all physical and emotional problems. A community which gathers together to discus the level of care that each patient needs to receive in order to feel better. Doctors go through an intense medical program in college and extensive training to be able to treat the patients with the proper care. Medicine is considered an exciting profession and it provides plenty of rewards and challengesRead MoreThe Doctor-Patient Relationship Essay1490 Words   |  6 Pages The doctor-patient relationship is one of many debates and change over the years. The reason it is so debatable, is that many people have different views on what this actual relationship should be, and how certain situations may cause questions in this relationship. Such questions could be, do I really want my doctor to make decisions for me, or I know my body the best, why should I not be able to make these decisions on my own, maybe a mixture of both. Either way this subject can be debatableRead MoreEssay 11243 Words   |  5 PagesEssay #1: Doctor and Patient Relationship The doctor-patient relationship always has been and will remain an essential basis of care, in which high quality information is gathered and procedures are made as well as provided. This relationship is a critical foundation to medical ethics that all doctors should attempt to follow and live by. Patients must also have confidence in their physicians to trust the solutions and work around created to counter act certain illnesses and disease. Doctor-patientRead MoreLeaving Town Case Study1383 Words   |  6 Pagesleaving town, check script for dose end date. Once checked, leave a note for the doctor in the patients chart then notify the doctor that the patient will be leaving town and is requesting a script transfer. Find out how long the patient is leaving for, why the patient is leaving, and which pharmacy he/she would like us to transfer the script too (Get the address, fax and phone number of the pharmacy). Once the doctor has approved the script transfer, cancel the one that is at the patient’s current

Jane Austen s Pride And Prejudice - 1055 Words

Pride and Prejudice vs. The Lizzie Bennet Diaries The Lizzie Bennet Diaries You Tube web series is a version of Jane Austen’s Pride and Prejudice that has expanded the book by Austen so well that the characters are very different from the book. Picture Jane Austen’s classic novel Pride and Prejudice did not take place in 19th century England, and instead took place in 21st century California. Would our smart, honest character Elizabeth Bennet be a graduate student with a hobby for video blogging? Wouldn’t Darcy’s snobbery and reserved character make him the typical bowtie-wearing hipster? The Lizzie Bennet Diaries, a modern-day version of Pride and Prejudice co-created by Bernie Su and Hank Green. The Lizzie Bennet Diaries or LBD is a†¦show more content†¦This lively description lets the audience pity with Lydia’s crazy character. Lydia’s actions are all the drama for the entire final section of the novel, but the audience is only told that Lydia is the bad guy, embarrassing her family and being a general trouble maker. We haven’t seen the reasoning behind Lydia’s decisions, the hurt she feels after being left out by her older sisters, or the real attraction she has to Wickham. The Lizzie Bennet Diaries has not weakened Lydia. Instead we see her slowly falling for Wickham and becoming separated from her family. In Pride and Prejudice the audience has been just as judge mental of Lydia as Elizabeth is. How refreshing to see a version that makes Lydia’s journey just as important as Lizzie’s. In the novel the other two Bennet sisters, Mary and Kitty, are not forgotten in LBD, but are re-casted to play important roles in Lydia’s story. Mary Bennet is Lydia, Jane, and Lizzie’s quiet rebellious cousin in LBD. She becomes best friends with Lydia while she stays at her house, even with their opposite personalities. She is often the â€Å"forgotten† character just like in Pride and Prejudice. In the novel, Kitty follows Lydia around in her tricks, but in LBD Kitty is actually a pet cat to Lydia who also follows her everywhere

Quantitative and Qaulity Research Free Essays

string(77) " understand a given phenomena when used together in a complementary fashion\." Quantitative Qualitative Research COMPARISON OF QUANTITATIVE AND QUALITATIVE RESEARCH METHODS Introduction This paper compares and contrasts qualitative and quantitative research methods in three basic areas. These are the of their: epistemological foundations, data collection methods, and data analysis methods. The paper ends with a brief summary of the primary points made. We will write a custom essay sample on Quantitative and Qaulity Research or any similar topic only for you Order Now Comparison Gall, Borg and Gall (1996) discuss several similarities and differences between qualitative and quantitative research methods. With respect to similarities, both kinds of research formulate epistemological positions regarding the nature of causation and reality and both comprise a set of methods for designing research, collecting data, analyzing data, and deriving information from data collection and analysis. However, they differ in terms of the epistemological positions they advocate and in the methods they hold to be appropriate for meaningful scientific inquiry. One primary difference between the two research methods according to Gall, Borg and Gall (1996) involves their epistemological assumptions about the nature that causality. The quantitative method, according to the authors, rests on a view of causation as an external, measurable force that occurs independently of the observer and can be used to explain diverse phenomena. On the other hand, the conceptual foundation of qualitative research holds that causation itself is predominately a human interpretive process. The foregoing assumptions have implications for how scientists should study reality. Quantitative research roots its methods of acquiring information in a view that holds that reality is external to the observer whereas the qualitative method grounds its methodological principles and practices in the notion of reality as an interpretative construct. This point has been discussed by Wainwright (1997) who states that typically qualitative research seeks to discover information about any given phenomenon by obtaining an in-depth understanding of the meanings and definitions of the phenomenon that are conceptualized by informants; moreover, these need not be many informants; a simple case study of one individual is said to yield much given the subjective element of reality. Quantitative research, based on its assumptions of causation and reality, attempts to arrive at an in-depth understanding of the phenomenon by measuring â€Å"it† in some fairly objective manner with results that can be established as valid by a set of formal scientific/methodological principles of inquiry and set criteria for reliability and validity. It seeks for results that are stable across time. Thus, while qualitative research aims at discovering how a very small collective interpret a phenomenon, quantitative research looks at some objective index of the phenomenon attempting to produce information that is stable and valid for large populations and samples. Gall, Borg and Gall (1996) note that for some domains such as education, the existing knowledge base consists of information obtained by both quantitative and qualitative research. The authors point out that many research experts believe it is quite acceptable to use both kinds of research to collect information about a given phenomenon despite their differing assumptions—-provided that the two methods are assigned differing roles in terms of the contribution they make to understanding the phenomenon being studied. With respect to the foregoing, qualitative methods are assigned the role of intensively observing some small sample and conceptualizing possible themes, patterns, processes, and/or structures as being involved in the phenomenon of interest. Quantitative methods are then called upon to determine whether the conceptualized constructs are supportable or confirmed. For example, a quantitative study might be conducted of three special education students’ responses to inclusion with possible patterns of response being conceptualized based on this small sample. Quantitative methods would then be used to determine whether this pattern of response is present in a much larger collective of special education students. Thus, qualitative and quantitative research can be seen as working together in complementary fashion. Gall, Borg and Gall (1996) report that the extent to which the two types of research can work to complement each other, in actual practice, is dependent on two contingencies. First, the phenomena being studied must be stable across time. Second, qualitative researchers must provide constructs that can be operationalized which is to say that can be measured in some objective way using a numerical system of some sort. If these conditions are satisfied, quantitative measures can then be used to support whether what is present at the individual or case level is also present for larger populations and samples. Gall, Borg and Gall (1996) further report that some researchers do not believe the two research approaches can actually work together in a complementary fashion; this because of their differing epistemological views of causation and reality — views which make for not only conceptual but also profound methodological differences. For example, quantitative research stipulates that a researcher must state what can be expected to be revealed by his data analysis based on existing research (hypothesis formulation and testing). Qualitative researchers, however, believe that theories and concepts are only meaningfully derived AFTER the data has been collected. Similarly, the two research types differ in the methods they use to derive meaningful information from the data. Quantitative methods hold that the data should be analyzed statistically while quantitative research holds that it should be analyzed using formal methods of reasoning and interpretation. Gall, Borg and Gall (1996) have also listed some of the differences between qualitative and quantitative research methods in terms of the reports each side outputs following their investigations. In this regard, the authors state that the reports of quantitative research tend to be impersonal and objective write-ups of research findings. Qualitative research reports, on the other hand, are said to reflect the researcher’s analytical reconstruction and interpretation of data provided to readers with an awareness that the readers themselves will, in fact, reinterpret what is reported. However, since it is likely that the epistemological structures of both research methods have some truth and some error in their epistemological frameworks, Gall, Borg and Gall (1996) state that it is quite possible that both methods can contribute valid data and so edify scientists’ attempts to understand a given phenomena when used together in a complementary fashion. You read "Quantitative and Qaulity Research" in category "Essay examples" Given the foregoing, it seems reasonable to suggest that the determination as to whether a given researcher should use qualitative or quantitative methods, or use both conjointly, may depend upon the nature of information he desires and the use to which it shall be put. For example, Crowl (1996) states that if a researcher desires to focus on some complex issue and to use it in a pragmatic way, then it is wise to conduct research using both qualitative and quantitative methods. Both methods are said to provide a broader examination of the phenomenon and thus yield a fuller understanding of its complex structure. This broader look, in turn, is said to foster greater insight into the ways the information can be practically applied. Mertes (1998) states that there are certain kinds of information needs that are better suited to being answered using qualitative methods than quantitative methods. These are said to include: (1) the need to understand in detail why an individual does something; (2) the need to determine what aspects, components, or elements of a given issue or phenomenon are important and why they are important; (3) the need to identify a full range of responses or opinions existing in a given collective; and (4) the need to find areas of consensus in patterns of response. On the other hand, Mertes (1998) states that quantitative research is probably the best choice if there is a need to determine â€Å"how many† or to measure some volume-related characteristic of a collective. In other words, quantitative research should be used when there is an interest in how many people in a population have a particular characteristic or response. Further, Mertes (1998) reports that quantitative research is appropriate for measuring attitudes and behaviors, for profiling certain groups, and for formulating predictions. One particularly interesting point about qualitative and quantitative research methods is to note that the distinguishing characteristics are actual differences only to a certain extent. For example, McKereghan (1998) notes that qualitative and quantitative research can be distinguished in several ways and goes on to list some of these differences. Specifically, it is noted that quantitative research is objective; qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at in-depth description. Quantitative research measures what it assumes to be a static reality in hopes of developing universal laws. Qualitative research is an exploration of what is assumed to be a dynamic reality. It does not claim that what is discovered in the process is universal and, thus, replicable. However, what McKereghan (1998) points out is that when actual research studies are examined in methodological detail, they seldom fit the sharp clear models of differences that are provided in written discussions of the two research approaches. Rather, in most any given study, elements of quantitative and qualitative procedures can be found. Because of this, McKereghan argues that discussing research using this dichotomy may not be especially applicable to what actually goes on in the world of research. Thus, while the two methods can be distinguished, it is probably important to note that this clarity of distinction is present far more in theory than in practice. Finally, it can be noted that quantitative methods help to make generalizations to larger groups and follow a well-established and respected set of statistical procedures, of which the properties are well-understood. However, in terms of practice, there is again an important issue related to whether practice actually meets the standards set for this research approach. As noted by Gall, Borg and Gall (1996), many studies are designed poorly, i. e. , many studies cannot find a significant difference when one exists, due to insufficient sample sizes or to extremely small effect sizes. Further, quantitative methods are often misinterpreted. Summary In this paper’s comparison of qualitative and quantitative research methods, several points were made. It was noted that the two research approaches differ in terms of their epistemological positions on causation and reality and this in turn makes for a number of methodological differences in the approaches. For example, it was noted that qualitative research typically entails in-depth analysis of relatively few subjects for which a rich set of data is collected and organized. Quantitative research, on the other hand, was said to entail the proper application of statistics to typically a large number of subjects. Further, the points were made that while quantitative research is objective; qualitative research is subjective. Also, it was noted that quantitative research seeks explanatory laws; qualitative research aims at in-depth description. In addition, quantitative research was said to measures what it assumes to be a static reality in hopes of developing universal laws while qualitative research is an exploration of what is assumed to be a dynamic, shifting, interpretative reality. It was noted that due to the differing nature of the two research approaches, it is likely that the selection of which to use will depend upon the nature of the information sought by the researcher and the use to which this information will be put. Examples were offered showing the kind of research to which each method or a combination of methods are particularly suited. Finally, the point was made that while there appear to be large differences between the approach from a philosophical/conceptual position, in actual research, methods from both approaches are often used. Further, the standards set for conducting each particular type of research, especially quantitative research, are often not met. References Crowl, T. K. (1996). Fundamentals of educational research (2nd ed. ) Madison, WI: Brown and Benchmark. Gall, M. D. , Borg, W. R. Gall, J. P. (1996). Educational research: An introduction (6th ed. White Plains, NY: Longman. McKereghan, D. L. (1998). Quantitative versus qualitative research: An attempt to clarify the problem. Document available at:http://socrates. fortunecity. com/qvq. html. Mertes, D. M. (1998). Research methods in education and psychology: Integrating diversity with quantitative and qualitative approaches. Thousand Oaks, CA: Sage. Wainwright, D. (1997). Can sociological research be qualitative, critical and valid? The Qualitativ e Report, 3(2). Document available: http://nova. edu/ssss/QR/QR3-2/wain. html. How to cite Quantitative and Qaulity Research, Essays

Apple Logistics and Operations Management

Questions: 1. Detail of the importance of process design on the product or service.2. The overall aim and objectives of the product using process design.3. Stages of the product to illustrate the design concept.4. Analysis of the impact of the performance objectives on the design. Answers: Introduction The chosen organization is Apple, and the product that is to be modified is the Apple Watch. The modification is to be made to increase its levels of water resistance. Apple Inc. had developed a smart watch and had named it as Apple Watch. It has been incorporated with fitness tracking and health-oriented capabilities with integration with iOS and the other products and services that are offered by Apple. It is available in four variations namely, Apple Watch Hermes, Apple Watch Sport, Apple Watch Edition and Apple Watch. It is possible to distinguish it in various combinations of cases and bands that are first party or third party interchangeable. The Watch depends on an iPhone that is connected wirelessly to it for the purpose of performing the default functions like texting or calling. It is consistent with the iPhone 5 or the later models that run iOS or later, by using Bluetooth. Tim Cook had announced it on the ninth day of September 2014, and it was made available for pre-orde r on April 10, 2015. The shipping had begun on the twenty-fourth day of April 2015. The main objective of the product was freeing people from their cell phones. 1. Detail of the importance of process design on the product or service The Watch as mentioned earlier comes in four variations (Shen 2015). It comprises of two sizes of cases, one of the 38mm and another of 42mm (Taylor 2015). The straps of the watch can be changed. It also includes a digital crown' that can be turned to scroll or to zoom and pressed to return to the home screen (McNulty 2015). It also has a touch screen featuring the technology of Force Touch that makes the watch sensitive to pressure and capable of differentiating between a press and a tap (Hanewich-Hollatz 2015). It has a button on its side that can be used for displaying the contacts list or for accessing Apple Pay. The battery of the device is rated for eighteen hours of mixed usage by Apple. Inductive charging is used as a method of charging the watch by using a cable that is identical to the cable of MagSafe (Ingber 2016). When the battery of the watch gets depleted to ten percent, the user is given alerts and is invited to enable a power reserve mode that permits the user to go on reading the time for seventy two additional hours. On recharging, the watch gets reverted to its original mode. The watch is explicitly not marketed by Apple as to be waterproof (Strawbridge 2013). It states that it can tolerate water splashes like hand washing and rain, but submersion is not recommended. But the results of external checking by The Iconfactory and the others have revealed the fact that the watch can function in conditions even when it is submerged like swimming (Reiss 2014). But the touch screen behaves erratically when it is submerged. In addition to it, the water usage might void the warranty, establishing that the damage had been caused by using the product outside the guidelines published by Apple, and the apps that take this advantage might not be allowed as per the policies of the App Store (Kamardeen 2015). The policies inhibit the publishing of those apps which instigate the users for using devices in ways which might bring damage to them. Thus, it is extremely essential to modify the product to make it waterproof or to increase its levels of water resistance. It must be modified in a way that it can be submerged, and there would be no problems arising when used during swimming or related activities. There are people who like to swim and enjoy water sports. Also, people get drenched in the rain at times, and the watch is exposed to water. The modifications must be made especially by keeping them in mind. The change must have an impact on the policies of Apple too. The policies must be such that the watch can be used to be submerged in the water. 2. The overall aim and objectives of the product using process design The overall aim and objectives of Apple Watch using process design are to develop the product in such a way so that it might be able to fulfill the below-mentioned purposes: The watch might be able to be dropped or subjected to other effects. The watch may be able to be submerged in water for a long period. The activities like bathing and swimming would be able to be done with the watch. The watch would be able to be exposed to water that is pressurized or water that is of high velocity like water skiing, jet skiing, wake boarding, showering, surfing, etc (Michael and Michael 2015). The watch must be developed in a way that it would be able to be worn in a steam or sauna room (Kusume and Gridley 2013). Presently, the watch has a rating of water resistance of IPX7 under the IEC standard 60529 (Thompson et al. 2012). The rating indicates that the product is capable of surviving in water for thirty minutes up to a meter (Riches 2015). But if it is immersed deeper than one meter in water or above thirty minutes, it could spell doom. Hence, it is very important to increase the current water resistance rating of the product so that it can withstand the water at deeper levels or for a longer period. 3. Stages of the product to illustrate the design concept There are many stages of modification of the Apple Watch (Anderson 2015). The process has to be performed by a set of people like the industrial designers, the field experts like the prospective users, engineer, etc. The methods of modification should be focused on improving the water-resistant features by brainstorming various ideas, making mock prototypes, and then the developed product would be generated (Jiang 2014). After the completion of the product, the designers need to monitor and evaluate the product to check whether the watch has met the required expectations or if further changes are required to be carried out. The process has to follow three sections for modifying the watch, and they are discussed below: Analysis The product designers must decide to commit to the project of modifying the watch and to find a solution to the problem. The resources need to be pooled to figure out how the work can be efficiently solved. Proper research is required to be done for the collection of specific materials that would be helpful in figuring out the solution to the above mentioned problem. Concept The main issue of the problem is to be defined, and the conditions of the areas of the problem would become the goals, and the constraints on the situation become the guidelines within which the fresh design should be made. Synthesis The product designers must weigh various ideas and solutions for the problem. This must not involve any judgment or bias. It should be focused on building original ideas. By this time the product designers should zero in some of their ideas that can make the project of modifying the watch to be successful. They must design their strategies from those ideas. The prototypes should then be constructed, the strategies that are outlined in the above step are to be implemented and then the modified product would be developed. The product so modified is to be tested, and further improvements are to be performed. It may be the last stage of the product modification, but that does not indicate that the process is over. If the watch is not modified or altered to match its expectations, new ideas should be thought of and applied accordingly. 4. Analysis of the impact of the performance objectives on the design The analysis of the effect of the performance objectives of the design can be explained in the below-mentioned points: To critically understand the development and innovation of the product The development and the innovation of the watch must be understood critically. The features that are to be added must be clear and specific so that the development can be made as expected. The loopholes in the previous model of the watch that was launched by Apple were not water proof and hence the users had faced serious issues when they had used it while swimming and bathing. The policy that was used for the watch did not permit the watch to be submerged. Hence, the watch needs to be modified in a way that it can be able to be used during bathing, swimming and other water activities. The specifications of the watch need to be changed so that the user can wear the watch and perform the above mentioned activities. It is very crucial to understand thus the changes that are required to be done for the modification of the product. If the required activities are not properly understood or if the features that are to be incorporated are not critically understood, the modifications cannot be carried out as planned. The purpose of the modification of the watch will not be successful, and the customers will not be able to solve the problems that the existing customers are facing with the watch. If the customers are satisfied with the new and improved product, it will make Apple more popular, and the customer base would be greatly increased. To critically analyze the pricing strategies used by Apple When the product is launched with the new features imbibed in it, the pricing strategies of Apple needs to be critically analyzed too. The premium pricing strategy and differentiation need to be used in this regard. The objective must not be to sell the watch at a low cost. It must be to sell a good watch that has all the features of a great phone that would give a very good experience to the users. High end should be focused in this. Profits should be prioritized over the market share. A halo effect should be created which would make the customers starve for the Apple watch. The modified product so offered by Apple needs to be such that it is different and unique. This would be to enhance the market demand for the watch. The watch should be seen as a value for the money that is borne by the customers. The customers should not be of the opinion that the cost that they are bearing for the product is too much for the product. To critically understand the market segmentation The market segmentation strategy that needs to be used is psychographic. This involves the values, activities, attitudes, opinions and interests. Emotions are to be focused and hence this strategy of branding needs to be used. The brand personality of Apple is all about imagination, innovation, lifestyle, hopes, passion, and liberty regained people-to-people and aspirations with the help of technology (Aaker and Joachimsthaler 2012). It is also about simplicity and the obliteration of complexity from the lives of the people. The product so offered must be people oriented. By the use of the psychographic segmentation, the motive, personality, lifestyle and the geodemographic segmentation is to suit the high and middle-class consumers. The sole reason behind it is that money is required to buy the watch. For the people belonging to the high class and middle class, the psychographic segmentation complements each other since they aim at suiting to the needs of all the people in these cla sses. Demographic segmentation according to the gender must be used too. This is because the product would be suitable for every gender. The females would like the product due to its design and use and the males with the features that the watch offers. Apple comes in according to the incomes of the middle and high-income people and is used in all the ethnic groups. Figure 1: Market Segmentation of Apple Source: (Jefferson and George 2014) References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership. Simon and Schuster. Anderson, J.M., 2015. From Algorithm to Animation.Atlanta. Hanewich-Hollatz, A., 2015. COMBINING AUXILIARY FINGER INPUT WITH THUMB TOUCH FOR SINGLE-HANDED MOBILE DEVICE INTERFACES. Ingber, J., 2016. An Introduction to the Apple Watch. Jefferson, D.A. and George, B.P., 2014. Creative market segmentation process, global positioning, global product design and successful global brands. Jiang, H., 2014.Smart watch. U.S. Patent Application 14/781,543. Kamardeen, I., 2015.Fall Prevention Through Design in Construction: The Benefits of Mobile Computing. Routledge. Kusume, Y. and Gridley, N., 2013. Commitment 12: Create One Vocabulary for the Whole Organization. InBrand Romance(pp. 159-168). Palgrave Macmillan UK. McNulty, S., 2015.The Apple Watch Book: Master the most personal computer in your life. Peachpit Press. Michael, K. and Michael, M.G., 2015. The Apple Watch heralds a brave new world of digital living. Reiss, M., 2014.Apple. Reaktion Books. Riches, G., 2015. Apple watch for developers. Shen, Y., 2015.Forecasting Twitter topic popularity using bass diffusion model and machine learning(Doctoral dissertation, Massachusetts Institute of Technology). Strawbridge, D., 2013.It's Not Easy Being Green: One Family's Journey Towards Eco-friendly Living. Random House. Taylor, A., 2015.Get Fit with Apple Watch: Using the Apple Watch for Health and Fitness. Apress. Thompson, T., Colliou, O., Duck, R. and Behzadi, Y., Proteus Digital Health, Inc., 2012.Wearable Personal Body Associated Device with Various Physical Configurations. U.S. Patent Application 14/004,399.